New PDF release: A Simple Path to Sustainability: Green Business Strategies

By Fred M. Andreas, Elizabeth S. Cooperman, Blair Gifford, Graham Russell

ISBN-10: 0313382697

ISBN-13: 9780313382697

Retail-like quality

<i>A easy route to Sustainability: eco-friendly company options for Small and Medium-Sized BusinesseS&Lt;/i> is designed particularly to assist smaller firms percentage within the merits that movement from sustainability. equipped round case histories showcasing 12 small to medium-size businesses (SMEs) that experience amazing files of sustainability, this exact, hands-on consultant can assist readers select and boost sustainability ideas and adopt the selling and administration projects useful for success.

The stories accrued the following element every one company's trip from preliminary notion via construction a brand new tradition, enticing stakeholders, gaining aggressive virtue, and making plans for the longer term. every one examine additionally covers the demanding situations encountered, successes and screw ups, and classes realized. situations are founded round specific topics, together with a marketing/public kin point of view, a chance administration standpoint, an organizational tradition standpoint, and a brand new product improvement standpoint. Taken as an entire, those tales do greater than tell. they are going to motivate managers to develop into eco-friendly marketers, project sustainable concepts that may achieve marvelous benefits.

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Extra resources for A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses

Sample text

They can be a simple and informal overview, such those performed by Eco-Products and Boulder Valley Credit Union, or they can include detailed tangible and intangible measures, such as Boulder Community Hospital’s. They can contain detailed reports, such as New Belgium’s LCA, carbon footprint report, Measuring Costs and Benefits 23 and sustainability report. The metrics can vary considerably depending on the size of the organization and its products, services, industry, and goals and can include nonfinancial measures.

A firm needs to decide which scope to include that is most relevant to stakeholders and provide assessments that will enable the greatest potential efficiency and emission improvements. Because the measurement of greenhouse gas emissions associated with a specific product is constantly evolving, and because official standards are still being developed, industry standards are often used. com/) and the Climate Conservancy4 assessment, which concentrates only on greenhouse gas emissions and is thus a narrower assessment.

Weidema and colleagues (2008) point out that LCA is more involved and more difficult to calculate than carbon footprinting, but it provides a more complete assessment of the full environmental effects of a company’s operations, which is particularly important for manufacturing companies. Often partners are useful in helping with an assessment, such as New Belgium’s partnership with the Climate Conservancy. Several types of life-cycle analysis may be performed on a product, including: cradle-to-grave (from manufacture to end of life), cradle-to-gate (from manufacture to distribution), cradle-to-cradle (for products expected 28 A Simple Path to Sustainability to be recycled at the end of their useful life), gate-to-gate (working only on value-added processes), well-to-wheel (focusing on the transportation of a product), and economic input-output (estimating the materials and energy required for an activity and the resulting environmental emissions).

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A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses by Fred M. Andreas, Elizabeth S. Cooperman, Blair Gifford, Graham Russell


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