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ISBN-10: 1119009774

ISBN-13: 9781119009771

The 1st of its sort, A significant other to historical Aesthetics provides a synoptic view of the humanities, which crosses conventional barriers and explores the classy adventure of the ancients throughout a number of media-oral, aural, visible, and literary.

• Investigates the various ways that the humanities have been skilled and conceptualized within the old global
• Explores the cultured event of the ancients throughout a number media, treating literary, oral, aural, and visible arts jointly in one quantity
• offers an built-in viewpoint at the significant topics of historic aesthetics which demanding situations conventional demarcations
• increases questions on the similarities and alterations among historic and glossy methods of considering where of paintings in society

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Extra resources for A Companion to Ancient Aesthetics (Blackwell Companions to the Ancient World)

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Indd 31 26/1/10 12:26:36 32 Memento There was a clear push towards marketable elements in independent films during the 1990s and the rise of specialised media offered distributors new opportunities to reach target audiences without having to resort to expensive mass-circulation media. 22 Radio advertising was cost effective as stations used demographic research to slice the market into clearly defined segments, thereby giving better access to a target market than that offered by the more expensive mass-circulation media.

Miramax and New Line proved to be particularly adept at marketing through targeted advertising and promotions. For the US release of Como agua para chocolate (Like Water For Chocolate, Arau, 1992), a Spanish language film with no stars, the film was marketed by Miramax to Hispanic and art-house audiences through advertising and promotions on the Spanish-language network Telemundo and advertising on Cable News Network respectively. In keeping with the traditional release strategy for art-house films and to exploit the film’s critical reviews, Like Water for Chocolate opened in New York and Los Angeles theatres.

13 On the basis that, in 1993, a thirty-second advertising spot on ABC during the top-rated television programme of that year, Home Improvement, cost $325,000, mass-circulation media such as network television advertising was clearly well beyond the reach of most independents. 16 As independent films were already struggling to compete with the studios’ product for screens and audiences, additional pressure from the ‘major independents’, Miramax and New Line, as well as the increasing encroachment by the majors into the sector in the form of specialty divisions, further troubled the smaller companies.

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